Goya Foods' Grand Tasting Village featuring Publix Culinary Demonstrations sponsored by Sub-Zero, Wolf and Cove

SOBEWFF® is turning 25, and the celebration starts where it always shines the brightest: at the iconic Goya Foods’ Grand Tasting Village featuring Publix Culinary Demonstrations sponsored by Sub-Zero Group Southeast.

For a quarter century, those white tents have transformed the sands of South Beach into a bustling playground of flavor, energy, and discovery. This year, the Grand Tasting Village raises the bar once again with dozens of South Florida restaurants serving beachside bites alongside exquisite wines and refreshing cocktails from the Southern Glazer’s Wine & Spirits portfolio.

As you walk through the venue, which takes up a whopping three city blocks, you’ll find so much to savor including vibey live music, dynamic brand activations from some of the Festival’s most innovative sponsors, and even some nifty, under-the-radar products from a wide range of gourmet exhibitors. And of course, a stellar cast of chefs and Food Network personalities – the newest stars and your beloved favorites – will be on hand as they hit the beach to prepare some of their signature dishes at the interactive Publix Culinary Demonstrations sponsored by Sub-Zero Group Southeast.

Adding to the excitement, Ja Rule will take the stage on Saturday with a live performance that’s sure to light up the beach. The award-winning musician, actor, and entrepreneur is one of hip-hop’s most influential voices, with a string of Billboard Hot 100 hits—including the #1 anthem “Always on Time” featuring Ashanti. A three-time Source Award winner, NAACP Image Award winner, BET Award winner, and MTV VMAs recipient, Ja Rule has also written for some of music’s biggest icons like Mariah Carey, Mary J. Blige, Jennifer Lopez, and Fat Joe—cementing his place as a true cultural trailblazer.

Before the sun sets on what is sure to be an afternoon of relaxation and revelry, don’t forget to take in the Grand Tasting’s glistening Atlantic Ocean-lined backdrop. One look and you’ll realize (that is, if you haven’t already) that paradise has most certainly been found.