Fat Joe's Events
The Cookout hosted by JJ Johnson presented by Sonrisa Rum with a special performance by Fat Joe
Sat, Feb 21
4:00 PM
Grammy-Nominated Artist, Author, Actor, Entrepreneur, Philanthropist
Fat Joe is a Grammy-nominated recording artist, author, actor, entrepreneur, philanthropist and media personality that hails from the Bronx, New York. With an acclaimed career that has spanned nearly four different decades, Joe has cemented his legacy as a hip-hop heavyweight, having amassed several multiplatinum and gold studio albums, mixtapes, singles and collaborations, including...
The Cookout hosted by JJ Johnson presented by Sonrisa Rum with a special performance by Fat Joe
Sat, Feb 21
4:00 PM
Receive updates, special offers, celebrity appearances, exciting news and more.
Grammy-Nominated Artist, Author, Actor, Entrepreneur, Philanthropist
Fat Joe is a Grammy-nominated recording artist, author, actor, entrepreneur, philanthropist and media personality that hails from the Bronx, New York. With an acclaimed career that has spanned nearly four different decades, Joe has cemented his legacy as a hip-hop heavyweight, having amassed several multiplatinum and gold studio albums, mixtapes, singles and collaborations, including “Lean Back,” “What’s Luv,” “Make It Rain,” and “All The Way Up,” among countless others.
Beyond his unprecedented longevity, Joe – who is of Puerto Rican and Cuban descent – helped play an integral role in bridging the intersection of hip-hop and Latin music, collaborating with Gloria Estefan, Thalia, Ricky Martin, etc. Joe has also displayed an eye for discovering and developing new talent, having signed the likes of DJ Khaled, Big Pun, Remy Ma and more to his Terror Squad label imprint.
Most recently, Joe reinvented himself into a media personality, hosting the BET Hip-Hop Awards for three straight years from 2022 to 2024 and episodes of The Drew Barrymore Show and The Wendy Williams Show. His pivot into media began in 2020, when he launched “The Fat Joe Show,” an Instagram Live talk-show where he interviewed a wide array of guests such as Dr. Anthony Fauci, Rep. Alexandria Ocasio-Cortez, Floyd Mayweather, Jamie Foxx, etc. Those experiences ultimately paved the way for Joe to get his own podcast with Jadakiss called “Joe & Jada” produced by The Volume.
The Bronx native expanded his résumé and became an author in November 2022, releasing his memoir, The Book of Jose, which pulled back the curtains on the trials, tribulations and triumphs throughout his personal life and professional career. Joe’s acclaimed memoir is in the process of being converted into a television series on STARZ that will be executive produced by Kenya Barris.
He has shined in acting roles, most notably starring alongside Kevin Hart and Tiffany Haddish in “Night School” as well as in Spike Lee’s “She’s Gotta Have It” Netflix series.
Joe is also the owner and founder of three UP NYC stores in New York City, which sells exclusive sneakers from brands such as Jordan and Nike as well as sports apparel, caps, etc. Joe is also the co-owner of Rewind It 10, a men’s at-home beard and hair coloring collection. Rewind It 10 is made from high-quality, professional-grade, Italian formulas that allow men everywhere access to salon-quality results from the comfort of their home or local barber. He also co-owns Sonrisa Rum and recently launched Policy Pulse Innovations, a multi-channeled insurance agency that aims to help job seekers secure their insurance licenses and start their own entrepreneurial practices.
For more information on Fat Joe, follow him on Facebook, Twitter, Instagram and YouTube.