Joel Franklin

Phuse Cream

Joel Franklin is not just a serial entrepreneur; he’s a visionary who draws inspiration from the joys of fatherhood and the sweet moments in life. His entrepreneurial path is decorated with a diverse portfolio of ventures, ranging from the nightlife of clubs and restaurants to the vibrant energy of smoke shops and large-scale event planning from pool parties to food...

However, the heart of Joel’s entrepreneurial narrative beats strongest at Phuse Cream, a dessert shop that marks a significant turning point in his career. Inspired by his daughter, Nala Franklin, Joel envisioned Phuse Cream not just as a business, but as a legacy. As a new father, he wanted his next venture to mirror his evolution, embodying the joy and responsibility of parenthood. With Nala as his muse, Joel designed Phuse Cream with Nala in mind, envisioning it as a future inheritance filled with love and sweet memories.

Phuse Cream is a testament to Joel’s commitment to fusion and innovation. Specializing in macaron ice cream sandwiches, the shop combines the delicate European macaron with ice cream flavors inspired by cultures worldwide, creating a unique dessert experience. This concept has not only captivated customers but also earned Phuse Cream the People’s Choice award at Dessert Wars 2023 and #8 in the national competition.

The name ‘Phuse’—deriving from ‘fuse’ or ‘fusion’—captures the essence of Joel’s vision: a dessert shop that blends culinary traditions to create the ultimate delicacy, all while fostering a sense of community and shared delight. Phuse Cream is designed to be an enchanted getaway, where the universal love for ice cream brings people together.

Joel’s and Nala’s shared love for sweets and their adventures around the globe. With travels spanning from Europe to the UAE, and the Caribbean, Joel has gathered unique flavors and inspirations, incorporating them into the very fabric of Phuse Cream. His travels have not only influenced the diverse menu but have also instilled a deep appreciation for the cultures behind the flavors. Now, alongside Nala, who has been his travel companion since she was two, Joel continues to explore the world, bringing back a piece of each journey to Phuse Cream.

As Joel Franklin gears up to open another Phuse Cream location, he looks forward to sharing this global-inspired dessert experience with even more people. Phuse Cream is not just a testament to Joel’s entrepreneurial spirit but a celebration of the sweet moments that connect us all, inspired by a father’s love for his daughter and their shared adventures.