*The information, marks and assets provided here are for promotional use in conjunction with promoting SOBEWFF® 2021 only and may not be used for any other purpose. These assets are approved for use only in the formats in which they are provided here and may not be altered in any way without written permission from SOBEWFF®.  Not for commercial use.

© 2020 – 2021 by Florida International University. All Rights Reserved.

SOBEWFF® is a registered trademark of SWS Holdings, Inc. and used here by permission. Any unauthorized use of SOBEWFF® or related trademarks – including South Beach Wine & Food Festival®, Burger Bash®, BubbleQ®, and SOBEFEST® – is a violation of state, federal and international law.

The Festival Marks

The Festival marks include, but are not limited to, trademarks, service marks, names, and logos owned by SWS Holdings, Inc. and used here by permission, as well as any work, slogan, image, or other designation that identifies the source or origin of any of the Festival’s goods and/or services. This can include both word marks that contain only text (i.e. Burger Bash®) or in a design format, such as the Burger Bash® logo.

SWS Holdings, Inc. maintains federal, state, and/or common law trademark protection in and to these marks in the United States.

sobewff burgerbash - Brand Guidelines & Promo Tools

What uses of Festival marks are prohibited?

  1. Unapproved Events

    As the Festival has grown, so too have other culinary events taking place throughout the country, and in Miami-Dade and Broward counties in Florida during the month of February. To eliminate confusion, only official SOBEWFF® events are permitted to use Festival marks. Accordingly, use of the Festival marks, or any confusingly similar variations thereof, in association with the promotion or operation of an event that has not been explicitly approved or sanctioned by the Festival in advance is strictly prohibited.

  2. Disparaging Uses or Violating Laws

    Use of the Festival marks in a disparaging manner or in a way that violates any law or regulation is strictly prohibited.

  3. Wrongful Assertions of Ownership/Relationship

    Any display of the Festival marks that suggests or implies that you own or control the Festival marks is strictly prohibited. Additionally, any display of the Festival marks that suggests you have a sanctioned relationship with the Festival that does not exist is strictly prohibited.

When can the Festival marks be used without a license?

To request approval or ask any questions regarding your proposed use of Festival marks, please email claudia.dasilva@sgws.com.

Editorial Content

We encourage you to discuss the Festival and its events in editorial content, and we enjoy hearing about your official participation and experiences at the Festival. Editorial content includes reviews, news reporting, and social commentary that expresses opinions about the Festival or provides objective reporting about the Festival and its events. Such editorial content is probably acceptable without a license, but be aware that editorial content that suggests that the Festival approves of the content and commercial content requires a license, and the Festival reserves the right to request your removal of such content.

What uses of the Festival marks require a license?

The non-exhaustive list below identifies ways in which you may wish to use the Festival Marks. Each of these uses requires a license, which may be requested by emailing claudia.dasilva@sgws.com. The Festival reserves the right to approve or deny any license request at its sole discretion.

  1. Commercial Use

    “Commercial use” of the Festival marks without advance written approval from the Festival is strictly prohibited. A commercial use of the Festival marks is any use in association with the promotion of the products or services of a person or entity other than the Festival.

  2. Merchandise

    You may not use the Festival marks on any apparel, posters, toys, bags, promotional items, or other merchandise without a written license agreement from the Festival.

  3. Contests & Giveaways

    You may not use the Festival marks in connection with any raffles, giveaways, auctions, contests, sweepstakes, competitions, or similar activities without writer permission from the Festival.

  4. Digital Use

    Use of the Festival marks on the internet is typically a commercial use (see above). The Festival marks shall not be used in any web URLs without the Festival’s prior written approval.

How should the licensed Festival marks be displayed?

The non-exhaustive list below identifies ways in which you may wish to use the Festival Marks. Each of these uses requires a license, which may be requested by emailing claudia.dasilva@sgws.com. The Festival reserves the right to approve or deny any license request at its sole discretion.

  1. Request Approval

    All proposed displays of Festival marks must be submitted to the Festival for prior approval. Such approval may be done via email.

  2. Include Trademark Notice

    The Festival requires consistent use of the Festival marks and the registration symbol (“®”), or – if applicable – the trademark symbol (“™”), alongside the licensed Festival marks the first time the Festival marks appear in the text of an approved use. Please refer to the non-exhaustive list of Festival marks to determine whether it is appropriate to use the registration symbol or trademark symbol in association with certain Festival marks. Please note that listing of certain Festival marks inclusive of annual corporate partners (i.e. Food Network & Cooking Channel South Beach Wine & Food Festival) may not require use of the registration or trademark symbols.

  3. Comply With Logo Guidelines

    Upon licensing of the Festival marks, approved high-resolution versions of the art comprising certain Festival marks (“logo”) and the corresponding guidelines (“logo guidelines”) can be accessed here. Any licensee that is issued a trademark license for a logo will be required to follow the logo guidelines.

  4. No Modification of The Festival Marks

    Any approved use of the Festival marks must be displayed exactly as written (in the case of a word mark) or depicted (in the case of a logo). No exceptions.

List of Marks

Below is a non-exhaustive list of Festival marks held by SWS Holdings, Inc. and used by permission. The absence of a trademark, name, logo, slogan, image, or other designation from this list does not constitute a waiver of SWS Holdings, Inc.’s intellectual property and/or trademark rights in such trademark, name, logo, slogan, image, or other designation.

  • SOBEWFF®
  • South Beach Wine & Food Festival®
  • Burger Bash®
  • BubbleQ®
  • SOBEFEST®

If you have any questions about these General Guidelines or use of the Festival marks, please direct inquiries to claudia.dasilva@sgws.com. SWS Holdings, Inc. and the Festival reserves the right to modify or change the terms of these guidelines at any time at its sole discretion.

*The information, marks and assets provided here are for promotional use in conjunction with promoting SOBEWFF® 2021 only and may not be used for any other purpose. These assets are approved for use only in the formats in which they are provided here and may not be altered in any way without written permission from SOBEWFF®.  Not for commercial use.

Official Festival Accounts

*The information, marks and assets provided here are for promotional use in conjunction with promoting SOBEWFF® 2021 only and may not be used for any other purpose. These assets are approved for use only in the formats in which they are provided here and may not be altered in any way without written permission from SOBEWFF®.  Not for commercial use.

  • The 20th annual Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One takes place May 20-23, 2021.
  • EAT. DRINK. EDUCATE. All proceeds from the Festival support its mission to help educate the future leaders of the hospitality industry by benefiting the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU).
  • To date, the Festival has raised more than $31.8 million for the School and more than $1.6 million to support the local hospitality industry..
  • This four-day, star-studded gourmet gathering consists of a mix of new and returning fan-favorite events spanning Miami-Dade, Broward and Palm Beach counties.
  • The Festival features the industry’s top chefs, winemakers, spirits producers, celebrities, and culinary personalities throughout the weekend.
  • Tickets are available at sobewff.org or by calling 866.271.8540.

We could not continue our mission to EAT. DRINK. EDUCATE. and support the local community and future leaders of the hospitality industry without you! We encourage you to help us pre-promote the Festival in advance of our 20th anniversary.

Please find below sample recommended social media messaging to assist with ticket sales in advance of the Festival.

Facebook

  • The Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One celebrates 20 years on the sand this May 20-23, 2021! Don’t miss this gourmet gathering in sunny Miami that has raised over $31.8 million for the Chaplin School of Hospitality & Tourism Management at Florida International University. Help us EAT. DRINK. EDUCATE. at #SOBEWFF. https://bit.ly/3csLzBg
  • It’s almost time for the 20th annual Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One! Join us to celebrate this milestone gourmet gathering from May 20-23, 2021. Whether you’re coming for the wine or the food (or both!), it’s going to be a great weekend. You can purchase tickets to the star-studded events here: https://bit.ly/3csLzBg
  • It’s that time of the year again – EAT. DRINK. EDUCATE. with us! The 20th annual Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One returns this May with a mix of new and returning fan-favorite events. Join us for this star-studded gourmet gathering on the beach! Tickets for #SOBEWFF are available now at https://bit.ly/3csLzBg and proceeds benefit #FIUHospitality.

Instagram/Twitter

  • Cheers to 20 years of #SOBEWFF presented by @capitalone this May to benefit #FIUHospitality! Tix available now at https://bit.ly/3csLzBg
  • Join all your favorite @FoodNetwork @CookingChannel stars in sunny Miami for #SOBEWFF presented by @capitalone this May! Get tix at https://bit.ly/3csLzBg
  • Escape to the beach this May for the 20th annual #SOBEWFF presented by @capitalone! Tickets available now at https://bit.ly/3csLzBg & proceeds benefit #FIUHospitality.
  • Time to hit the beach, #SOBEWFF presented by @capitalone is back! Time to wine + dine + meet your fave @FoodNetwork @CookingChannel stars! https://bit.ly/3csLzBg

You are welcome to place the below promotional frames on any of your own images/photos to assist with Festival promotions!

Facebook

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Twitter

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Instagram

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Instagram Stories

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