February 20-24, 2019 Miami Beach
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Rodriguez

Sami Rodriguez

Sami Rodriguez is a classically trained chef and experiential event designer. He was born and raised in San Juan, Puerto Rico, where he developed a love for the arts at an early age.

As the Founder and Creative Director of Love & Spice, he works as a hospitality curator and produces fabulous events for local socialites, celebrities, and hospitality groups. He approaches this work from the point of view of an artist, a chef, a designer, and a gracious host as he brings people together in elegant and welcoming environments with unique ambiance,... READ MORE

Sami Rodriguez is a classically trained chef and experiential event designer. He was born and raised in San Juan, Puerto Rico, where he developed a love for the arts at an early age.

As the Founder and Creative Director of Love & Spice, he works as a hospitality curator and produces fabulous events for local socialites, celebrities, and hospitality groups. He approaches this work from the point of view of an artist, a chef, a designer, and a gracious host as he brings people together in elegant and welcoming environments with unique ambiance, exquisite cuisine and cocktails, cutting edge aesthetics, exceptional service and meticulous attention to detail.

Led by his own impeccable taste and insatiable curiosity, Sami earned a Bachelor degree in Fashion Design and Art History from the Savannah College of Art and Design, as well as a Grande Diplome in Classic Culinary Arts and Hospitality Management from the International Culinary Center in New York City where he trained among award-winning master chefs, including Andre Soltner, Jacques Pepin and Jacques Torres.

He refined his culinary skills working in the Miami kitchens of chefs like Douglas Rodriguez and Sean Brasel of Touch Catering. As a member of this creative team in Miami Beach, he produced numerous celebrity weddings and renowned events including the Super Bowl, Art Basel and the Nasdaq Tennis Tournament.

In 2008, he founded his first event design and catering company, Sami & Co., and was nominated as “Event Designer of the Year” by BizBash Magazine. His outstanding work also landed him a Managing Director role on the multimillion-dollar Sea Fair Mega Yacht where he created unique restaurants, bars, coffee shops and guest experiences throughout the yacht’s 250,000 square feet over the course of two years. Ultimately, the concept of his first business grew and evolved into what is now known as Love & Spice Hospitality Curators, which he runs along with his business partners and a team of passionate hospitality experts.

Now the team is focused sharing their temporary pop-up experiences with more people, as well as creating a permanent installation of their first pop-up concept, Love & Spice with a Pinch of Salt, which debuted with great success in December 2017. Love & Spice is commissioned every year by UNTITLED ART to build the entire food and beverage operation for the temporary pavilion at the prestigious international art fair. This annual event occurs during Miami Art Basel Week and, with 40,000 attendees including influencers in art, music, food, it was a perfect place to debut the stunning pop-up eatery and craft bar designed by Sami and his team, situated directly on the sand in Miami Beach’s Ocean Drive. The success of the pop-up at this prestigious fair was a testament to the capabilities of the Love & Salt team and earned them an ongoing contract for the UNTITLED ART Fair.

By popular demand, Love & Spice with a Pinch of Salt will soon have its permanent home in the city of Miami.

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