IT professional turned self-taught cake artist, Robert Lucas, also known as The Sweet Impact, created his first cake in 2019. In that time, he has amassed a following of over 4.7M across his social platforms. His videos consistently garner millions of views, like his unicorn cake (the one that started it all) which has over 26M views on his Youtube channel. He is known for his fantastical artistry, modeling cakes after pop culture icons such as Nike Air Jordan, Beauty and the Beast, Cocomelon and more. Robert’s rapid success has led to partnerships with top-tier brands such as Oreo, Amazon, Eggo, and Playstation. Robert is currently part of Meta’s We The Culture Class and in 2021 he was named on TikTok’s Discover List and Black Trailblazers List. In 2023 you’ll not only be able to find him online, but in your living room on your TV!