February 20-24, 2019 Miami Beach
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Riedel HS e1537458890835 400x400 - Riedel, Maximilian J.

Maximilian J. Riedel

Maximilian J Riedel, appointed CEO & President of Riedel Crystal in 2013, is the 11th-generation of the 260-year old family-owned company based in Kufstein, Austria. Best known for the revolutionary stemless “O” glassware series, which he designed and marketed in 2004, Maximilian has earned accolades from The Museum of Modern Art, the San Francisco MoMA, the Corning Museum of Glass, Maison et Objet Paris, Wine Spectator and Wine Enthusiast. In addition to his leadership of Riedel Crystal worldwide, he is the principal designer of the glassware company’s decanters.

Joining the family business at age 18,... READ MORE

Maximilian J Riedel, appointed CEO & President of Riedel Crystal in 2013, is the 11th-generation of the 260-year old family-owned company based in Kufstein, Austria. Best known for the revolutionary stemless “O” glassware series, which he designed and marketed in 2004, Maximilian has earned accolades from The Museum of Modern Art, the San Francisco MoMA, the Corning Museum of Glass, Maison et Objet Paris, Wine Spectator and Wine Enthusiast. In addition to his leadership of Riedel Crystal worldwide, he is the principal designer of the glassware company’s decanters.

Joining the family business at age 18, Maximilian shadowed his father, 10th-generation Georg J Riedel, who had learned from his father, Claus J Riedel, the first to discover that the shape, size and color of glassware affect how we enjoy wine, and thus developed the world’s first-ever “varietal-specific” glasses in 1958. After working for Riedel in Austria, France and Dubai, at the age of 23, Maximilian moved stateside to become the Executive Vice President of Riedel Crystal of North America. He immersed himself in the challenge, invigorating company morale, and increasing sales substantially in under five years.

Driven by Riedel’s philosophy, “form follows function,” Maximilian created the “O” series, a line of stemless varietal- specific wine glasses that became the most successful new collection in Riedel history, revolutionizing how the world viewed luxury glassware. He attributes the design to the need for a “wine glass that was beautiful and stackable but more casual than our others.” The series became the most copied set of glassware designs worldwide.

At 25, Maximilian became CEO of Riedel Crystal of North America. In under 10 years, he more than quadrupled company sales in the United States and Canada – making them the company’s largest export market. Maximilian modernized the US subsidiary through the development of the Riedel Webstore, the company’s first internet boutique, which in 2015 was complemented by a state of the art, interactive global site designed under his direction, www.riedel.com. Ever focused on innovation, in recent years he has turned his eye towards ultrathin glassware, introducing the mouth-blown Superleggero series and machine-blown Riedel Veritas series. He has bolstered company growth by forging partnerships with Celebrity Cruises, Lindt Master Swiss Chocolatier, and Miele, introducing the Riedel brand to new consumer segments. He further strengthened Riedel’s commitment to the hospitality industry by the introduction of the Riedel Restaurant and Restaurant Sommeliers lines, which provide the company’s glassware at lower cost and greater durability to restaurants and hotels, allowing greater access to beverage directors’ favorite “wine tools.”

In 2008, Maximilian spurred a trend in “double-decanting” with his cobra-like Eve decanter, which decants wine as liquid flows both in and out of its coils and earned a patent from the German government. Since the Eve, Maximilian has drawn inspiration from his birth year, the Year of the Snake, for his Mamba, Black Mamba and Green Mamba decanters (2011), and the BOA (2013), each of which double-decant.

Maximilian also successfully reinvigorated Nachtmann, the German glassware brand and Riedel subsidiary through collaboration with leading design schools. Working with the Pratt Institute, Maximilian challenged design students to reimagine Nachtmann’s aesthetic in their own vision, guiding their product development as mentor, and awarding two students the opportunity to bring their concepts to market. Since then, Maximilian has expanded the program internationally and was honored as a Pratt Legend in 2012 for his continued work with design students.

In 2015, France’s Comité Colbert appointed Riedel a European Member, situating it in association with the organization’s group of elite 74 French luxury houses and 14 cultural institutions. La Revue du Vin de France, the leading French wine publication named Maximilian one of the 200 most influential figures in the wine industry in 2015, the same year he was invited to join the Dusseldorfer Industrieclub, Germany’s private association of outstanding and influential entrepreneurs.

In addition to his business leadership, Maximilian travels the world, animating comparative glassware tastings in Riedel Crystal. Each year, he educates over 20,000 consumers who attend Riedel’s seminar-style tastings, where they discover the effects that shape, color and size of glassware have on how wine tastes and smells. A pioneering force in the wine world, Maximilian J Riedel, CEO & President of Riedel Crystal, continues to modernize the contemporary glassware industry.

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