Jessica Weiss Levison

Jessica Weiss Levison

Jessica Weiss Levison, Founder of Peekaboo Organics, is the owner of Miami’s Serendipity Creamery, known for its unique and artisanal sorbet and ice cream combinations.

While Jessica always had a penchant for ice cream and an aversion to veggies, she spent many years practicing law before ultimately pursuing her passion. She graduated from The University of Michigan Ross School of...

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Jessica Weiss Levison, Founder of Peekaboo Organics, is the owner of Miami’s Serendipity Creamery, known for its unique and artisanal sorbet and ice cream combinations.

While Jessica always had a penchant for ice cream and an aversion to veggies, she spent many years practicing law before ultimately pursuing her passion. She graduated from The University of Michigan Ross School of Business and New York Law School. While gaining praise for her professional pursuits, she came home to a family of picky eaters. The idea struck to slowly sneak increasing amounts of veggies into their ice cream in amounts that would be nutritionally significant, but imperceptible in taste. She began tinkering with veggies in her test kitchen at Serendipity and soon, Peekaboo Ice Cream was born.

Peekaboo Ice Cream launched this year (2019) and is now sold in over 2,500 supermarkets nationwide, including Kroger, Safeway, Whole Foods and Sprouts. It has been featured on the Today Show, CNBC, Cheddar TV and Goop and in the Wall Street Journal, to name a few.

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