February 20-24, 2019 Miami Beach
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Carlos Gazitua

At long last… libertad! Sergio’s Family Restaurants are giving people the freedom to enjoy their beloved Cuban dishes in a guilt-free, healthy way with the help of Sergio’s Cuban. The new fast-casual concept gives the diner the power to customize their dishes as they desire. The franchise will be launching 25 new locations throughout South Florida and beyond, beginning with Florida International University and American Airlines Arena, which will be followed by North Miami—its first retail establishment.

Sergio’s Family Restaurant’s CEO, Carlos Gazitua, spent his childhood around the family business. But it wasn’t until years... READ MORE

At long last… libertad! Sergio’s Family Restaurants are giving people the freedom to enjoy their beloved Cuban dishes in a guilt-free, healthy way with the help of Sergio’s Cuban. The new fast-casual concept gives the diner the power to customize their dishes as they desire. The franchise will be launching 25 new locations throughout South Florida and beyond, beginning with Florida International University and American Airlines Arena, which will be followed by North Miami—its first retail establishment.

Sergio’s Family Restaurant’s CEO, Carlos Gazitua, spent his childhood around the family business. But it wasn’t until years later that he had an epiphany. After noticing an alarming rise in diabetes and blood pressure within the community, he realized there weren’t many restaurants helping people make healthy eating choices. He knew he had to make a difference. His solution: put a healthier spin on the authentic Cuban food they knew and loved. Having come of age in a generation that put an emphasis on organics, as well as the quality and sourcing of food, he saw an opportunity to take the family business in a new direction.

Soon thereafter, Sergio’s Family Restaurants launched “La Flaca,” a menu committed to providing flavorful and balanced dishes under 500 calories and with less than 500mg of sodium. The success of “La Flaca” inspired the new Sergio’s Cuban—a place where everyone in the family, young and old, would be able to gather in a communal setting and customize a meal to their liking. The new concept is an opportunity to bring people together in a quick, convenient fashion over flavorful dishes and good conversation.

The ethos behind this bold new concept? “Cuban Food has been liberated.” Diners will queue up and customize the ingredients in their dish while overseeing the process. Lean Turkey Picadillo with Organic Quinoa, Boiled Yuca, Artisan Greens, Cauliflower Rice and Chopped Bite-Sized Platanitos. There are no wrong answers—hungry patrons are emboldened to make the call. Guests have the option of building their own bowls, sandwiches and platters using high-quality ingredients prepared with classic cooking techniques. Naturally, classic cafecito or the newly launched Nitro Café Con Leche will be on tap for the necessary afternoon pick-me-up. Sergio’s Cuban empanadas, award-winner by Travel & Leisure Magazine, will also be featured along with perfectly flaky pastelitos and fresh-pressed juices.

While the core concept is rooted in Cuban culture and tradition, there is an exciting evolution in the healthier customizable menu and environment that promises a diversity beyond what you will find in the traditional Cuban restaurant.

• Concept: Sergio’s is famous for their homemade Frita (Cuban Burger). The sandwich has its origin in Cuban in the 1930’s as street food. The burger patty is blended with black angus beef and chorizo with spices and seasoning giving it a unique Latin flavor. Now Carlos Gazitua has brought his famous cuban burger patty blend and created a Cuban cheeseburger paying homage to the Cuban roots but complimenting it with the American culture.

• Cuban Cheeseburger; chorizo and black angus beef patty with melted cheddar cheese, lettuce, tomato , finished with a secret pink sauce and topped with light fried salted string fries on a potato bun.

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