Alix Traeger

@majortraeger

Alix Traeger is a prominent food & lifestyle personality with over 2 million combined social media followers. She is the original online food creator, breaking out as a lead producer and host for BuzzFeed Tasty which quickly became the largest food social network. Alix built a dedicated audience by sharing all facets of her life from her accessible recipes, and process of trial and error in the kitchen, to her relationship, travels, and love of fashion & beauty. Unlike most chefs online, Alix showcases her messes & mistakes in her laugh-out-loud funny videos with the goal of inspiring everyone to embrace the chaos of cooking and of life, making her a valued partner to brands like Kraft, General Mills, Capital One, and Coca-Cola. Famously, Alix’s salad hack became so popular that The Cheesecake Factory ended up putting it on the menu, gaining nationwide press coverage. As a host, she can be seen on Target\\\’s original web series \\\”Target Takes On\\\”, as well as on Gordon Ramsay’s FOX-backed digital network, Bite. Her first cookbook \\\”Scratch That\\\” will be published in Spring 2025.