“SOBEWFF® welcomes consumers from across the country for a weekend of exceptional events with an incredible mission to EAT. DRINK. EDUCATE. Icelandic Glacial was proud to enhance this experience and mission with immersive ice cave activations while hydrating attendees with ice-cold, exceptionally pure natural spring water from Iceland. The SOBEWFF® platform allows us to reach our ideal consumer with a premium experience, though the real magic of the partnership is behind the scenes with the entire Festival team and volunteers, who helped enable the massive success in our second year of partnership. We’re excited to return to America’s favorite gourmet gathering on the beach as a partner next year at SOBEWFF®.”
– Michelle Grieco, Director of Marketing