Saturday, February 25
10:00 AM - 5:00 PM
10:00 AM - 5:00 PM
Spend the day with top food and lifestyle influencers.
What happens when you combine social media’s most notable food-loving personalities and a unique “offline” food experience? You get FoodieCon®! Taking place at our headquarter hotel, Loews Miami Beach, this is the first-of-its-kind celebration of the most influential digital content creators in the food and beverage community. SOBEWFF® has partnered with Digital Brand Architects (DBA) for a full day of programming including social media-worthy cooking demos, interactive panels with digital thought leaders, immersive activations and photo opportunities, and book signings with digital trailblazers The Golden Balance, Cooking With Lynja, Nick DiGiovanni, Owen Han, Wishbone Kitchen, Salt Hank, The Sweet Impact, Everything Delish, The Pasta Queen, Black Forager, Succulent Bite, Binging with Babish, Scheck Eats, and Jessica Woo. There will also be a Q&A, meet & greet, and book signing with Tieghan Gerard of Half Baked Harvest, and special guest appearances by Guy Fieri, Andrew Zimmern, and David Grutman. It all culminates with a poolside reception with the culinary industry’s top creators. FoodieCon® will be the definitive insider’s mecca for food culture, content creation, and engagement. It’s time to make foodie history!
Festival attendees who stay at Loews Miami Beach Hotel - the official host hotel of SOBEWFF® - receive complimentary access to FoodieCon® by showing their guest room key. Please note, you must be 18 years of age or older and have a valid ID to attend this event.
Here's a look at the full day of events...
MEET & GREETS
10:30 AM - 11:00 AM: Everything Delish & Wishbone Kitchen
11:15 AM - 11:45 AM: Binging with Babish (*Book Signing) & The Pasta Queen (*Book Signing)
12:00 PM - 12:30 PM: Owen Han & Salt Hank
12:45 PM - 1:15 PM: Succulent Bite (*Book Signing) & The Sweet Impact
1:45 PM - 2:15 PM: Black Forager & Scheck Eats
2:30 PM - 3:00 PM: Half Baked Harvest (*Book Signing)
3:15 PM - 3:45 PM: The Golden Balance & Jessica Woo
4:00 PM - 4:30 PM: Cooking With Lynja & Nick DiGiovanni (*Book Presale)
10:00 AM - 10:20 AM: Clinking Things Off
hosted by David Whitaker
Wake up with us as we officially toast the FIRST ever FoodieCon®. From coffee to cocktails, join our content creators to raise a glass to the exciting day ahead.
11:30 AM - 12:00 PM: Instagram Tips: From Side Hustle to Super Star
with Everything Delish, Cooking With Lynja, Nick DiGiovanni, & The Sweet Impact; moderated by CJ Hernandez
Think you can't make social media a full-time gig? Think again. These Instagram pros traded traditional paths for content creation and are ready to reveal their top tips that helped pave their way to success.
1:00 PM - 1:30 PM: DBA Hosts: Building an Authentic Brand
with Black Forager, Jessica Woo, The Pasta Queen, & Wishbone Kitchen; moderated by Vanessa Flaharty
Hear from this iconic lineup of digital powerhouses who were able to build brands online and offline by forging their own path and leaning into their authentic selves.
2:00 PM - 2:30 PM: In Conversation with Half Baked Harvest's Tieghan Gerard: Hosted by David Grutman
Join Tieghan Gerard and David Grutman as they dish all things creative and culinary.
4:00 PM - 4:30 PM: Trends in Transition
with Everything Delish, The Golden Balance, Owen Han, & Succulent Bite; moderated by Andrew Zimmern
Love 'em or hate 'em, trends keep the social world turning. From whipped milk to viral butter boards, let's look at the trends of the past while setting out to create the trends of the future.
10:30 AM - 11:00 AM: The Succulent Impact: Pleasing Your Palette
with Succulent Bite & The Sweet Impact
Social media dessert sensations team up to create the ultimate visual treat. Watch as flavors and colors combine to create an over-the-top cheesecake, that's almost too pretty to eat!
12:00 PM - 12:30 PM: Bento Box Battle
with Jessica Woo, The Golden Balance, & The Pasta Queen
Let's think inside the box! The Bento Box Queen herself challenges our creators to make a picture-perfect meal on the go.
1:30 PM - 2:00 PM: Phone Eats First
with Salt Hank & Owen Han; special guest Guy Fieri
Salt Hank and Owen Han were born and bred to create content. They’ll prepare the ultimate Cubano sandwich, while teaching us how to make a dish for the purpose of purely digital consumption.
2:30 PM - 3:00 PM: Putting Out Fires
with Everything Delish & Wishbone Kitchen
While these pros may make cooking and content creation look easy, oftentimes the heat is ON. This home chef/pro chef duo will dish about all their epic fails - inside and outside of the kitchen - and how they always bounce back.
3:30 PM - 4:00 PM: Soup Sesh
with Black Forager & Scheck Eats
Today we're spilling the tea - we mean, soup - on all things social media. Watch as things heat up on the stage, as the pair uses foraged ingredients from the 305 to create this soup-er dish.
CLEAN FREAK'S CREATORS’ COUNTER
11:00 AM - 11:30 AM: Sips with Salt Hank
with Salt Hank
Feelin' Salty: Salt Hank is mixing things up with his take on a traditional Bloody Mary, swapping in Singleton whiskey and adding his signature salts for the ultimate Bloody Joseph. Who's thirsty?
12:30 PM - 1:00 PM: "The BIG Kahuna Burger" presented by The Singleton
with Binging with Babish
Ready to go big or go home? Renowned chef and content creator, Binging with Babish, is here to make a sizzle with his BIG Kahuna Burger…then we’ll wash it all down with refreshing cocktails from The Singleton.
3:00 PM - 3:30 PM: A Dip Dive on Social Media
with Nick DiGiovanni & Cooking With Lynja
Chef and social media star Nick DiGiovanni teaches us how to make his Ultra Creamy Humus from his upcoming cookbook, while giving us the scoop on all things cooking & content creation.
All net proceeds from the Festival benefit the students of the Florida International University Chaplin School of Hospitality & Tourism Management who assist Festival organizers in all aspects, including Festival planning, logistics and overall execution.