“Being that this was our first year at SOBEWFF®, and our first live tasting event since COVID, we decided to go all in at the Festival – and boy did it pay off! Consumers were able to taste the difference of a tequila that is truly infused. Our easy three-ingredient cocktails, such as our SpicySeed Margarita, were a breakout hit at both Trade Day and Grand Tasting, resulting in tremendous interest in our brand. The Festival gave us an opportunity to tell our female-founded story and share with our consumers easy ways to enjoy 21 Seeds at home as an easy spritz in place of wine at the end of their day, aka Rosé All Day, The New Way! The team at SOBEWFF® has created an experience that draws in an incredible crowd, touching on all your senses and allowing new brands like ours to truly showcase our product in the best possible atmosphere!”
– Kat Hantas, CEO & Co-Founder