Pascal JolivetPascal Jolivet
From the day of his birth in Cosne-sur-Loire, Pascal Jolivet has lived and breathed wine and wine making.
His father started the family tradition. He was a wine merchant, buying and bottling the wines of the region. At the same time, as a member of the Savour Club, he discovered the great Sancerre wines alongside Pierre Troigros, the famous Roanne restaurateur. Pascal’s career path seemed to be all set—he too would be a wine dealer. In the meantime, he pursued the business and marketing studies that would be valuable to him in his professional life.
He went into the same business as his father, and under the kindly guidance of Xavier Gardiner was put in charge of distributing Pommery champagne. In 1982, he took the plunge and bought a small wine company, “Les Grands Vins du Val de Loire,” in Pouilly-sur-Loire, while continuing to handle sales of Pommery champagne. During his frequent visits to Reims, he made friends with the three-star chef Gérard Boyer, who advised him to put his personal stamp on his wines. In 1987, he launched into another new adventure and registered the “Pascal Jolivet” trademark. Once his name started appearing on wine labels, he soon realized that he needed to raise the standard of his wines. Two years later, he made the personal commitment of investing in cellars in Sancerre and grew from a wine merchant to a true negociant-eleveur.
Pascal’s company grew and, when he had the chance to buy a vineyard from his cousins in 1992, took the first step toward creating what is today Domaine Pascal Jolivet. What a fabulous opportunity: 19+ acres of vineyard tracts on the best land in the village of Bué: the Chêne Marchand or “Trader Oak,” the Grand Chemarin and La Bondenotte. Ever since entering the world of winemaking, Pascal Jolivet has never yet missed an opportunity to expand his vineyard. Today he owns over 103 acres in the Sancerre and Pouilly Fumé appellations. His passion for Sauvignon Blanc has also taken him to the Touraine region at Contres in Sologne where in two stages he has recreated almost 57 acres of vines with the stated goal of producing a wine under the brand name “Attitude,” a top quality Sauvignon, as an alternative to the wines of the New World.
Pascal Jolivet today produces 900,000 bottles annually of which about 50% come from his own vineyard.