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Katherine Daou

Daou Vineyards & Winery

Katherine Daou, Trade Ambassador and Sustainability Liaison

The summer before Katherine went to college, her family moved to Paso Robles—and to the place we now all know as DAOU Mountain. She saw the vines planted and watched the dream grow—and despite leaving for San Francisco to study fashion merchandising and marketing, she knew that she would someday return to this mountain. After college, Katherine began a career with Nordstrom and later launched her own fashion line, daou denim co. Eventually, however, it was time to answer the call of DAOU Mountain and the family business. At DAOU, she curates experiences that transport members away from their daily lives. “It is important for me to feel like every guest that leaves my care feels connected to not just to me and my family, but to the incredible energy of this mountain,” she says.