Adrian BiggsBACARDI USA
Director of Trade Engagement
When it comes to exceptional hospitality and elevating the guest experience, Adrian Biggs, Director of Trade Engagement for BACARDI USA, has been perfecting and building on this craft it since a young age. Passion, knowledge, hard work and dedication have been crucial to Adrian’s success within the industry and are the key values he carries and instills in his team and the bartending community as a whole on a daily basis.
Born and raised in Tasmania, Adrian started working in the hospitality industry when he was 15 at his family’s busy restaurants during school holidays. From there he continued to move on and up within the service industry and officially kicked off his food and beverage career in Auckland, New Zealand, as a convention center waiter soon elevating to Hotel Management. With a strong desire to learn and experience as much as he could within this field, Adrian began traveling and moved to Sydney, London and San Francisco where he worked in a variety of hospitality positions on cruise ships, in catering, in fine dining and in fast-service restaurants. By working in these diverse positions, Adrian developed a deeply rooted appreciation for different cultures and the food, flavors and beverages that make them up.
Before assuming his current role at BACARDI, Adrian was a part of the 42BELOW ambassador team and the company’s Southern California portfolio mixologist. As part of his many endeavors, he jumped behind the stick at La Descarga and Pour Vous in Los Angeles and consulted on projects with Umami Burger and more.
Currently as Director of Trade Engagement for BACARDI USA, Adrian manages the Bacardi Team of Ambassadors in their efforts to help elevate and educate bar owners, managers, bartenders, and service staff on their knowledge of spirits through engaging and smart programing that surrounds BACARDI’s spirits portfolio all in an effort to perfect the guest and consumer experience when it comes to the company’s brands and the industry overall.
Today, Adrian currently resides in Miami, FL and when he is not spreading the Bacardi Gospel or working directly with his team of Ambassadors, you can find him either on the golf course or mixing up a passion fruit cocktail, one of his signature go-to’s.